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1) What is the purpose of the PSA? The purpose of the PSA was to inform us that if we do something bad it could comeback and hurt our lives.

2) Who is the audienceā€ The audience was everyone.

3) What is the message? The message was to inform us that one little action can cause numerous problems.

4) Why was it effective? How did it make you feel or think? It was because the picture of the PSA was a guy with a gun that was gonna shoot himself.

5) How could this idea be turned into a video PSA? The idea can be turned into a video by a man thats going to shoot another man but instead theres a clone of the man behind him.